Case Study: Small Marketing Agency

How a digital marketing agency simplified reporting and reduced costs with Syncrange and Looker Studio

The Challenge

A digital marketing agency approached us with a common problem. They had been using Octoboard for client reporting but discovered that despite having it set up for dozens of clients, only 5 or so reports were actually being viewed and used. They were paying for a solution that wasn't delivering value to most of their clients.

Hi Ryan, We are a digital marketing agency and interested in moving to Looker reporting. We have been using Octoboard. We discovered that despite having it setup for a couple dozen clients, only 5 or so were actually being viewed and used. We think we would be better off getting someone to just setup the Looker reports for us and move forward that way. Is this something you could do?

The Solution

After analyzing their needs, we recommended SyncRange - a simple data tool that solved their reporting challenges:

  1. SyncRange: We set up SyncRange to connect all their marketing data to Looker Studio without complicated technical work.
  2. Reusable Templates: We created branded Looker Studio templates that look great and are easy to customize for each client.
  3. Automated Updates: SyncRange keeps all reports automatically updated, so they never need to manually refresh data again.
  4. Cost-Effective: At just $39 per month, SyncRange saved them money compared to their previous tool while delivering better results.

The Results

By implementing our solution, the marketing agency achieved:

  • Cost Reduction: Significantly lower monthly costs compared to their previous solution
  • Higher Client Engagement: Better designed reports led to increased client usage and satisfaction
  • Time Savings: Automated data connections eliminated manual report updates
  • Consistent Branding: Professional templates that maintained the agency's brand identity across all client reports
  • Scalability: Easy to set up new client reports as the agency grows

Why SyncRange Works

Marketing agencies need reporting that's both efficient for them and customized for their clients. SyncRange makes this easy by handling all the technical data connections, while the templates look professional for each client. The result? Better reporting with less work and lower costs.

Solution Highlights

  • Reusable, brandable Looker Studio templates
  • Automated data connections with Syncrange
  • $39/month cost vs. higher competitor pricing

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