The Challenge
A multi-brand ecommerce retailer was drowning in data across multiple advertising platforms.
With 20,000 orders per month across different brands, they were managing separate Facebook Ads accounts,
Google Ads campaigns, and TikTok advertising efforts. Each platform provided different metrics and reporting formats,
making it nearly impossible to get a unified view of their advertising performance.
"We have 5 different brands, each with their own Facebook Ads account, Google Ads campaigns, and TikTok presence.
Our team was spending entire days just trying to compile reports that made sense across all platforms.
We needed a way to see the big picture while still being able to drill down into individual brand performance."
The Solution
We built a comprehensive SyncRange solution that unified all their advertising data:
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Multi-Account Integration: Connected all Facebook Ads accounts, Google Ads campaigns, and TikTok Ads accounts to SyncRange.
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Brand-Specific Dashboards: Created individual dashboards for each brand while maintaining a master overview dashboard.
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Cross-Platform Analytics: Unified metrics across Facebook, Google, and TikTok to enable true cross-platform analysis.
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Automated Reporting: Set up scheduled reports that automatically compile performance data for each brand and platform.
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Custom Attribution: Built attribution models that properly credit each platform for conversions across their multi-brand ecosystem.
The Results
The multi-brand retailer achieved remarkable improvements in their advertising operations:
- Unified Visibility: Single dashboard showing performance across all brands and platforms
- Time Efficiency: Reduced weekly reporting time from 2 full days to 2 hours
- Better Budget Allocation: Identified top-performing platforms and brands, leading to 31% improvement in overall ROAS
- Scalable Management: Easy to add new brands or platforms without rebuilding reporting infrastructure
- Data-Driven Decisions: Real-time insights enabled faster campaign adjustments and budget reallocation
- Team Productivity: Marketing team can focus on strategy instead of data compilation
Platform Performance Insights
The unified dashboard revealed valuable insights about their multi-platform strategy:
- Facebook Ads: Highest volume platform with strong brand awareness impact
- Google Ads: Best conversion rates for high-intent customers
- TikTok Ads: Exceptional performance with younger demographics and viral content
- Cross-Platform Synergy: Customers exposed to multiple platforms showed 40% higher lifetime value
- Brand Performance: Clear identification of which brands perform best on which platforms
Key Features
The solution provides comprehensive multi-brand and multi-platform management:
- Brand Comparison: Side-by-side performance metrics across all brands
- Platform Attribution: Proper credit assignment for multi-touch customer journeys
- Budget Optimization: Real-time spend tracking and performance alerts across all accounts
- Custom Segments: Ability to analyze performance by brand, platform, product category, or customer segment
- Automated Alerts: Notifications for significant performance changes or budget thresholds
Why It Works
Multi-brand retailers face unique challenges in advertising management. SyncRange solves this by providing
both granular brand-level insights and unified cross-platform visibility. Instead of managing separate
reporting systems, this retailer now has a single source of truth that scales with their business growth.
