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Search vs Google Ads report

Organic GSC clicks next to Google Ads clicks and spend.

Compare Search Console and Google Ads in one dashboard.

No warehouse setup · Docs

What is on this dashboard

  • Organic vs paid clicks side by side
  • Ad spend next to Search Console volume
  • Shared trend for organic and paid
  • One dashboard for brand vs paid search

Sources

Search + Ads

Best for

Growth teams balancing SEO and Google Ads without merging spreadsheets.

Interactive demo

Sample data · Change Group by to see the chart update

Create this report

Sep 27, 2026 – Oct 26, 2026 · 1 ad account

Organic clicks

5,420

+4.8% vs prior period

Paid clicks

3,810

+2.1% vs prior period

Ad spend

8,420.00

+3.0% vs prior period

Organic impressions

148,200

+3.1% vs prior period

Paid impressions

96,200

+1.8% vs prior period

Organic from Search Console, paid from Google Ads. Sample data for preview only.

Organic vs paid clicks by day

Organic vs paid

Channel Clicks Impressions Spend
Organic search (GSC) 5,420 148,200 0.00
Google Ads 3,810 96,200 8,420.00

By day

Date Organic clicks Paid clicks Ad spend
2026-10-26 151 110 265.07
2026-10-25 134 95 235.20
2026-10-24 192 150 336.00
2026-10-23 175 135 306.13
2026-10-22 158 120 276.27
2026-10-21 173 130 302.40
2026-10-20 156 115 272.53
2026-10-19 139 100 242.67
2026-10-18 122 85 212.80
2026-10-17 179 140 313.60
2026-10-16 194 150 339.73
2026-10-15 177 135 309.87
2026-10-14 160 120 280.00
2026-10-13 143 105 250.13
2026-10-12 126 90 220.27
2026-10-11 141 100 246.40
2026-10-10 198 155 347.20
2026-10-09 181 140 317.33
2026-10-08 164 125 287.47
2026-10-07 147 110 257.60
2026-10-06 162 120 283.73
2026-10-05 145 105 253.87
2026-10-04 128 90 224.00
2026-10-03 186 145 324.80
2026-10-02 169 130 294.93
2026-10-01 183 140 321.07
2026-09-30 166 125 291.20
2026-09-29 149 110 261.33
2026-09-28 132 95 231.47
2026-09-27 115 80 201.60

How to set it up

Live in three steps

  1. 1

    Connect accounts

    Link Search + Ads under Apps. Reports reuse the same connections as exporters.

  2. 2

    Launch the template

    Open Reports, choose Search vs Google Ads (Search + Ads), pick accounts, and set how far back to sync.

  3. 3

    Explore KPIs

    Browse cards, charts, and tables. Group trends by day, week, fortnight, or month.

Why this report

Finished dashboards, not raw exports

SyncRange stores the data and opens KPIs in the app. Skip creating a BigQuery project or spreadsheet destination for this report.

Template ready

Metrics and layout ship with the product. No blank canvas.

Scheduled syncs

Backfill once, then refresh on a schedule or Sync now.

Same connections

Uses the accounts you already connect for exporters.

More templates

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