BFCM (Black Friday Cyber Monday) Reporting Template

Google Sheets Template

Shopify Google Sheets BFCM Analytics

See an example with sample data

BFCM Reporting Template Preview

Overview

A free Google Sheets workbook for Black Friday and Cyber Monday reporting, built on SyncRange Shopify exports. Pair the sheet with scheduled SyncRange exports so Summary, Daily, Hourly, YoY, discounts, customers, and refunds stay current through the BFCM window.

You can also build a Looker Studio report on top of this Google Sheet (or BigQuery) if you want a separate dashboard later.

BFCM Summary and Daily

  • Net sales, orders, AOV, discount rate for the BFCM window
  • Day-by-day sales from baseline through Cyber Monday
  • Targets and pacing on the Summary tab
  • Comparison to last year on the Summary tiles

Hourly and Year over Year

  • Hour-of-day heatmap from Shopify order timestamps
  • YoY aligned by day index from Black Friday, not calendar date
  • One-time last-year export for the comparison window
  • Delta % for orders, net sales, AOV, and discount rate

Products, Discounts, Customers

  • Top products by units and revenue in the BFCM window
  • Discount code performance: orders, AOV, discount % of gross
  • New vs returning customer split for the window
  • START HERE and Settings tabs for setup and date ranges

Refunds

  • Refunds tab for post-BFCM returns by product
  • Refund rate on BFCM orders as returns keep arriving
  • Track returns through December and into January
  • Built from Shopify refund analysis exports

Tabs included

START HERE, Settings, BFCM Summary, Daily, Hourly, YoY, Top Products, Discounts, Customers, Refunds.

Data source: Shopify.

How to Use This Template

1

Get the Template

Click "Get Template" and receive the make-a-copy link by email. Start free in SyncRange (no credit card required) and connect Shopify.

2

Connect the Sheet and Exporters

Make a copy of the workbook, connect it as a Google Sheets destination in SyncRange, and point your Shopify exporters at the copy.

3

Set Dates and Review BFCM

Use Settings for the BFCM window, map raw tab names, pull last year's data once for YoY, then monitor Summary, Daily, Hourly, discounts, and refunds through the weekend.

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