Funnel centralizes and models marketing data at scale. SyncRange lands ecommerce and marketing data in tools you already own so you build dashboards yourself.
TL;DR: Choose Funnel for a governed enterprise hub with hundreds of connectors. Choose SyncRange when you need ecommerce depth into BigQuery or spreadsheets you own, without a sales call.
With Funnel.io, reporting usually starts inside their product. SyncRange lands data in BigQuery or spreadsheets you own. From there you build Looker Studio, Power BI, spreadsheet MER models, or SQL yourself. Leave SyncRange and you keep the data in your destinations.
BigQuery and spreadsheets in your accounts. Not a vendor warehouse you rent.
Use Looker Studio, Power BI, spreadsheets, or SQL on your tables. No locked UI to migrate off later.
Your history stays in your spreadsheet or warehouse. SyncRange is the pipe, not the cage.
| SyncRange | Funnel.io | |
|---|---|---|
| Buy motion | Self-serve, free plan | Often demo / sales |
| Data ownership | Your destinations | Hub + destinations (plan-gated) |
| Dashboards | DIY in your BI / spreadsheets | Downstream from their hub |
| Pricing | Transparent tiers from $19/mo | From $300/mo annual + Flexpoints; Business from $600/mo |
| Best for | Ecommerce + ads into tools you own | Large multi-channel marketing hubs |
SMB to mid ecommerce and agencies who want owned data and DIY dashboards without an enterprise data hub.
Enterprises that need Funnel modeling and 500+ marketing connectors as a governed hub.
Shopify, Amazon, Meta, Google Ads, GA4 + more into tools you own
Social proof
See how teams export clean ecommerce and marketing data to BigQuery, Google Sheets, or Excel without manual work.
Shopify Store and Food delivery
Super easy to use and has been extremely useful in getting the real time data we need from our Shopify store. Ryan was super helpful in getting started, and responded to questions within minutes. Highly recommend.
Multi-brand Shopify Plus Operator
We run multiple Shopify stores and needed brand-level exports into BigQuery without custom pipeline maintenance. SyncRange gave us reliable scheduled exports and removed hours of manual QA.
Large marketplace
We struggled to find a Shopify extraction tool that went beyond basic product, order, and customer data until we found SyncRange. It effortlessly pulls everything we require, including metaobjects and custom fields. SyncRange's hands-on guidance has given us complete confidence.
Large Shopify Store
SyncRange was very helpful setting up Report Automation for my store. Highly recommend, Ryan made it as simple as possible and was very easy to work with. I recommend.
Deep Shopify and ecommerce sources, then build your own dashboards. Start free.
Free plan · No credit card · Cancel anytime · Founder-led setup on paid plans