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Bing Ads for Power BI: sync to Excel & BigQuery

Bing Ads Power BI integration works best when data lives in Microsoft Excel or BigQuery. SyncRange writes scheduled Microsoft Advertising exports there for native Power BI connectors.

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Overview: all destinations for Microsoft Advertising (Bing Ads)

How it works

Connect, choose data, open the report

Connect Microsoft Advertising (Bing Ads) securely with OAuth so SyncRange can read only the access your team approves.
Pick the fields your model needs and map them to Power BI, including deep store data basic extractors skip when available.
Open the report in a destination you own on the schedule you set, from daily to as often as every 15 minutes by plan.

Power BI reports read from connectors such as Microsoft Excel and BigQuery. SyncRange focuses on keeping Microsoft Advertising (Bing Ads) accurate inside those destinations. Think of us as the sync layer, not a charting substitute.

After data lands on a schedule, you build Power BI visuals and data models the same way you would for any other business data. Power BI stays fast because the heavy lifting happens in Excel or BigQuery.

Power BI and your data warehouse

Power BI connects natively to BigQuery and Microsoft Excel. SyncRange does not build visuals inside Power BI. We keep Microsoft Advertising (Bing Ads) synchronized into those destinations so your reports and data models stay fast and auditable.

Read how Power BI fits with BigQuery and Excel

Export schema

What we can export, and how it lands

Each row is a field you can include or omit in the app before export. Column headers match the labels below; SyncRange writes them as the first row in your destination (worksheets in Google Sheets or Excel, or BigQuery columns) when you choose Power BI.

Campaign Performance

Microsoft Advertising (Bing) export tab using report type 'campaign'. Dimensions depend on the report; metrics are selected per tab from the shared metric library.

Columns
Date
Device
Device OS
Network
Account ID
Account Name
Campaign ID
Campaign Name
Campaign Status
Campaign Type

Ad Group Performance

Microsoft Advertising (Bing) export tab using report type 'ad_group'. Dimensions depend on the report; metrics are selected per tab from the shared metric library.

Columns
Date
Device
Device OS
Network
Account ID
Account Name
Campaign ID
Campaign Name
Ad Group ID
Ad Group Name
Ad Group Status

Keyword Performance

Microsoft Advertising (Bing) export tab using report type 'keyword'. Dimensions depend on the report; metrics are selected per tab from the shared metric library.

Columns
Date
Device
Device OS
Network
Campaign ID
Campaign Name
Ad Group ID
Ad Group Name
Keyword ID
Keyword
Keyword Status
Bid Match Type
Delivered Match Type

Ad Performance

Microsoft Advertising (Bing) export tab using report type 'ad'. Dimensions depend on the report; metrics are selected per tab from the shared metric library.

Columns
Date
Device
Device OS
Network
Campaign ID
Campaign Name
Ad Group ID
Ad Group Name
Ad ID
Ad Title
Ad Type
Ad Status
Final URL
Display URL

Search Query Performance

Microsoft Advertising (Bing) export tab using report type 'search_query'. Dimensions depend on the report; metrics are selected per tab from the shared metric library.

Columns
Date
Device
Device OS
Network
Campaign ID
Campaign Name
Ad Group ID
Ad Group Name
Search Query
Keyword
Keyword ID
Keyword Status

Geographic Performance

Microsoft Advertising (Bing) export tab using report type 'geographic'. Dimensions depend on the report; metrics are selected per tab from the shared metric library.

Columns
Date
Device
Device OS
Network
Country
State
Metro Area
City
County
Postal Code
Neighborhood

Product Dimension Performance

Microsoft Advertising (Bing) export tab using report type 'product_dimension'. Dimensions depend on the report; metrics are selected per tab from the shared metric library.

Columns
Date
Device
Device OS
Network
Product ID
Product Title
Condition
Brand
Product Type (Level 1)
Product Type (Level 2)
Product Type (Level 3)
Product Category (Level 1)
Product Category (Level 2)
Custom Label 0
Custom Label 1
Custom Label 2

Metrics (all Bing Ads report types)

Metrics available to add to export tabs (subject to compatibility with the dimensions you choose).

Columns
Impressions
Clicks
Spend
Conversions
Revenue
CTR
Average CPC
Average CPM
Average Position
Conversion Rate
Cost per Conversion
Return on Ad Spend
Revenue per Conversion
All Conversions
All Revenue
All Conversion Rate
All Cost per Conversion
All Return on Ad Spend
All Revenue per Conversion
View-Through Conversions
View-Through Revenue
Date Exported

Social proof

Built for ecommerce teams and multi-brand operators

See how teams export clean ecommerce and marketing data to BigQuery, Google Sheets, or Excel without manual work.

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