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Google Ads for Power BI: sync to Excel & BigQuery

Power BI reads Excel and BigQuery natively. SyncRange automates Google Ads exports into those destinations so your Power BI reports inherit scheduled updates instead of one-off CSV uploads.

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Overview: all destinations for Google Ads

How it works

Connect, choose data, open the report

Connect Google Ads securely with OAuth so SyncRange can read only the access your team approves.
Pick the fields your model needs and map them to Power BI, including deep store data basic extractors skip when available.
Open the report in a destination you own on the schedule you set, from daily to as often as every 15 minutes by plan.

Power BI reports read from connectors such as Microsoft Excel and BigQuery. SyncRange focuses on keeping Google Ads accurate inside those destinations. Think of us as the sync layer, not a charting substitute.

After data lands on a schedule, you build Power BI visuals and data models the same way you would for any other business data. Power BI stays fast because the heavy lifting happens in Excel or BigQuery.

Power BI and your data warehouse

Power BI connects natively to BigQuery and Microsoft Excel. SyncRange does not build visuals inside Power BI. We keep Google Ads synchronized into those destinations so your reports and data models stay fast and auditable.

Read how Power BI fits with BigQuery and Excel

Export schema

What we can export, and how it lands

Each row is a field you can include or omit in the app before export. Column headers match the labels below; SyncRange writes them as the first row in your destination (worksheets in Google Sheets or Excel, or BigQuery columns) when you choose Power BI.

Campaign Performance

Google Ads export tab using report type 'campaign'. Choose segments and metrics from the lists below; time grain and optional campaign filters are set per tab in SyncRange.

Columns
Date
Week
Month
Device
Campaign ID
Campaign Name
Campaign Status
Impressions
Clicks
Cost
Conversions
Conversion Value
CTR
Average CPC
Cost per Conversion
All Conversions
All Conversion Value
Date Exported

Ad Group Performance

Google Ads export tab using report type 'ad_group'. Choose segments and metrics from the lists below; time grain and optional campaign filters are set per tab in SyncRange.

Columns
Date
Week
Month
Device
Campaign ID
Campaign Name
Ad Group ID
Ad Group Name
Ad Group Status
Impressions
Clicks
Cost
Conversions
Conversion Value
CTR
Average CPC
Cost per Conversion
All Conversions
All Conversion Value
Date Exported

Keyword Performance

Google Ads export tab using report type 'keyword_view'. Choose segments and metrics from the lists below; time grain and optional campaign filters are set per tab in SyncRange.

Columns
Date
Week
Month
Device
Campaign ID
Campaign Name
Ad Group ID
Ad Group Name
Keyword ID
Keyword Text
Match Type
Impressions
Clicks
Cost
Conversions
Conversion Value
CTR
Average CPC
Cost per Conversion
All Conversions
All Conversion Value
Date Exported

Ad Performance

Google Ads export tab using report type 'ad_group_ad'. Choose segments and metrics from the lists below; time grain and optional campaign filters are set per tab in SyncRange.

Columns
Date
Week
Month
Device
Campaign ID
Campaign Name
Ad Group ID
Ad Group Name
Ad ID
Ad Type
Final URL
Impressions
Clicks
Cost
Conversions
Conversion Value
CTR
Average CPC
Cost per Conversion
All Conversions
All Conversion Value
Date Exported

Shopping Performance

Google Ads export tab using report type 'shopping_performance_view'. Choose segments and metrics from the lists below; time grain and optional campaign filters are set per tab in SyncRange.

Columns
Date
Week
Month
Device
Product ID
Product Title
Product Type (Level 1)
Product Type (Level 2)
Impressions
Clicks
Cost
Conversions
Conversion Value
CTR
Average CPC
Date Exported

Geographic Performance

Google Ads export tab using report type 'geographic_view'. Choose segments and metrics from the lists below; time grain and optional campaign filters are set per tab in SyncRange.

Columns
Date
Week
Month
Device
Country
Location Type
Region
State
City
Impressions
Clicks
Cost
Conversions
Conversion Value
CTR
Average CPC
Cost per Conversion
All Conversions
All Conversion Value
Date Exported

Search Term Performance (Search campaigns only)

Google Ads export tab using report type 'search_term_view'. Choose segments and metrics from the lists below; time grain and optional campaign filters are set per tab in SyncRange.

Columns
Date
Week
Month
Device
Search Term
Status
Campaign ID
Campaign Name
Ad Group ID
Ad Group Name
Impressions
Clicks
Cost
Conversions
Conversion Value
CTR
Average CPC
Cost per Conversion
All Conversions
All Conversion Value
Date Exported

Performance Max Search Terms

Google Ads export tab using report type 'campaign_search_term_view'. Choose segments and metrics from the lists below; time grain and optional campaign filters are set per tab in SyncRange.

Columns
Date
Week
Month
Device
Search Term
Campaign ID
Campaign Name
Search Term Status
Impressions
Clicks
Cost
Conversions
Conversion Value
CTR
Average CPC
Cost per Conversion
All Conversions
All Conversion Value
Date Exported

Social proof

Built for ecommerce teams and multi-brand operators

See how teams export clean ecommerce and marketing data to BigQuery, Google Sheets, or Excel without manual work.

SML Cakes

Shopify Store and Food delivery

★★★★★

Super easy to use and has been extremely useful in getting the real time data we need from our Shopify store. Ryan was super helpful in getting started, and responded to questions within minutes. Highly recommend.

Emma L.

Multi-brand Shopify Plus Operator

★★★★★

We run multiple Shopify stores and needed brand-level exports into BigQuery without custom pipeline maintenance. SyncRange gave us reliable scheduled exports and removed hours of manual QA.

UPlay

Large marketplace

★★★★★

We struggled to find a Shopify extraction tool that went beyond basic product, order, and customer data until we found SyncRange. It effortlessly pulls everything we require, including metaobjects and custom fields. SyncRange's hands-on guidance has given us complete confidence.

Hydro Power

Large Shopify Store

★★★★★

SyncRange was very helpful setting up Report Automation for my store. Highly recommend, Ryan made it as simple as possible and was very easy to work with. I recommend.