Each blend writes one or more tabs to your destination. Tabs can use a pre-built template or a fully custom column set.
Templates define a fixed set of columns and automatically include any of your selected sources that match the template’s platforms. Only sources you added in step 2 and that belong to the template are included.
Daily paid media performance across ad platforms.
Sources: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Bing Ads
Columns: Date, Source, Campaign, Spend, Impressions, Clicks, CPC, CPM, CTR, Conversions, Conversion Value, ROAS
Social ad delivery and spend.
Sources: Meta Ads, LinkedIn Ads, TikTok Ads
Columns: Date, Source, Impressions, Clicks, Spend, Followers
Store sales by day.
Sources: Shopify, Etsy, Amazon Seller
Columns: Date, Source, Revenue, Orders
Ad spend alongside store revenue for ROI-style reporting.
Sources: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Bing Ads, Shopify, Etsy, Amazon Seller
Columns: Date, Source, Spend, Revenue, Orders, ROAS, CAC
Analytics sessions and users with ad spend and conversions.
Sources: GA4, Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Bing Ads
Columns: Date, Source, Sessions, Users, Spend, Conversions, Conversion Rate, CAC
Monthly rollup by channel (not daily).
Sources: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, Bing Ads
Columns: Month, Source, Spend, Impressions, Clicks, Conversions, ROAS
Custom tabs let you choose:
You must select at least one source and one column. Date and Source are usually useful defaults for daily reporting.
Default (combine off): one row per source per day. Example: Google Ads and Shopify for 30 days → 60 rows.
Combine by date on: one row per day, with sources listed comma-separated in the Source cell and metrics summed. Example: same blend → 30 rows.
Quiet days still get a row (metrics as zero) so the date series is complete for every source.