A per-tab list of every column SyncRange can export, with a short description of what each one contains. Use this page when picking columns in the export builder, or when you need to know exactly what a value represents in BigQuery or Google Sheets.
Each tab below notes how the export date range applies.
For configuration steps see Configuring Google Ads exports.
One row per entity per day. Date range: uses the selected export date range. Metrics are Google Ads performance fields for that day.
| Column | Description |
|---|---|
| Date | Date. |
| Campaign ID | Campaign ID from the source platform. |
| Campaign Name | Campaign Name. |
| Campaign Status | Campaign Status. |
| Impressions | Impressions. |
| Clicks | Clicks. |
| Cost | Cost in the row currency unless noted otherwise. |
| Conversions | Conversions. |
| Conversion Value | Conversion Value in the row currency unless noted otherwise. |
| CTR | CTR. |
| Average CPC | Average CPC. |
| Cost per Conversion | Cost per Conversion in the row currency unless noted otherwise. |
| All Conversions | All Conversions. |
| All Conversion Value | All Conversion Value in the row currency unless noted otherwise. |
One row per entity per day. Date range: uses the selected export date range. Metrics are Google Ads performance fields for that day.
| Column | Description |
|---|---|
| Date | Date. |
| Campaign ID | Campaign ID from the source platform. |
| Campaign Name | Campaign Name. |
| Ad Group ID | Ad Group ID from the source platform. |
| Ad Group Name | Ad Group Name. |
| Ad Group Status | Ad Group Status. |
| Impressions | Impressions. |
| Clicks | Clicks. |
| Cost | Cost in the row currency unless noted otherwise. |
| Conversions | Conversions. |
| Conversion Value | Conversion Value in the row currency unless noted otherwise. |
| CTR | CTR. |
| Average CPC | Average CPC. |
| Cost per Conversion | Cost per Conversion in the row currency unless noted otherwise. |
| All Conversions | All Conversions. |
| All Conversion Value | All Conversion Value in the row currency unless noted otherwise. |
One row per entity per day. Date range: uses the selected export date range. Metrics are Google Ads performance fields for that day.
| Column | Description |
|---|---|
| Date | Date. |
| Campaign ID | Campaign ID from the source platform. |
| Campaign Name | Campaign Name. |
| Ad Group ID | Ad Group ID from the source platform. |
| Ad Group Name | Ad Group Name. |
| Keyword ID | Keyword ID from the source platform. |
| Keyword Text | Keyword Text. |
| Match Type | Match Type. |
| Impressions | Impressions. |
| Clicks | Clicks. |
| Cost | Cost in the row currency unless noted otherwise. |
| Conversions | Conversions. |
| Conversion Value | Conversion Value in the row currency unless noted otherwise. |
| CTR | CTR. |
| Average CPC | Average CPC. |
| Cost per Conversion | Cost per Conversion in the row currency unless noted otherwise. |
| All Conversions | All Conversions. |
| All Conversion Value | All Conversion Value in the row currency unless noted otherwise. |
One row per entity per day. Date range: uses the selected export date range. Metrics are Google Ads performance fields for that day.
| Column | Description |
|---|---|
| Date | Date. |
| Campaign ID | Campaign ID from the source platform. |
| Campaign Name | Campaign Name. |
| Ad Group ID | Ad Group ID from the source platform. |
| Ad Group Name | Ad Group Name. |
| Ad ID | Ad ID from the source platform. |
| Ad Type | Ad Type. |
| Final URL | Final URL. |
| Impressions | Impressions. |
| Clicks | Clicks. |
| Cost | Cost in the row currency unless noted otherwise. |
| Conversions | Conversions. |
| Conversion Value | Conversion Value in the row currency unless noted otherwise. |
| CTR | CTR. |
| Average CPC | Average CPC. |
| Cost per Conversion | Cost per Conversion in the row currency unless noted otherwise. |
| All Conversions | All Conversions. |
| All Conversion Value | All Conversion Value in the row currency unless noted otherwise. |
One row per entity per day. Date range: uses the selected export date range. Metrics are Google Ads performance fields for that day.
| Column | Description |
|---|---|
| Date | Date. |
| Product ID | Product ID from the source platform. |
| Product Title | Product Title. |
| Product Type (Level 1) | Product Type (Level 1). |
| Product Type (Level 2) | Product Type (Level 2). |
| Impressions | Impressions. |
| Clicks | Clicks. |
| Cost | Cost in the row currency unless noted otherwise. |
| Conversions | Conversions. |
| Conversion Value | Conversion Value in the row currency unless noted otherwise. |
| CTR | CTR. |
| Average CPC | Average CPC. |
One row per entity per day. Date range: uses the selected export date range. Metrics are Google Ads performance fields for that day.
| Column | Description |
|---|---|
| Date | Date. |
| Country | Country from the source platform. |
| Location Type | Location Type. |
| Region | Region. |
| State | State. |
| City | City. |
| Impressions | Impressions. |
| Clicks | Clicks. |
| Cost | Cost in the row currency unless noted otherwise. |
| Conversions | Conversions. |
| Conversion Value | Conversion Value in the row currency unless noted otherwise. |
| CTR | CTR. |
| Average CPC | Average CPC. |
| Cost per Conversion | Cost per Conversion in the row currency unless noted otherwise. |
| All Conversions | All Conversions. |
| All Conversion Value | All Conversion Value in the row currency unless noted otherwise. |
One row per entity per day. Date range: uses the selected export date range. Metrics are Google Ads performance fields for that day.
| Column | Description |
|---|---|
| Date | Date. |
| Search Term | Search Term. |
| Status | Status. |
| Campaign ID | Campaign ID from the source platform. |
| Campaign Name | Campaign Name. |
| Ad Group ID | Ad Group ID from the source platform. |
| Ad Group Name | Ad Group Name. |
| Impressions | Impressions. |
| Clicks | Clicks. |
| Cost | Cost in the row currency unless noted otherwise. |
| Conversions | Conversions. |
| Conversion Value | Conversion Value in the row currency unless noted otherwise. |
| CTR | CTR. |
| Average CPC | Average CPC. |
| Cost per Conversion | Cost per Conversion in the row currency unless noted otherwise. |
| All Conversions | All Conversions. |
| All Conversion Value | All Conversion Value in the row currency unless noted otherwise. |
One row per entity per day. Date range: uses the selected export date range. Metrics are Google Ads performance fields for that day.
| Column | Description |
|---|---|
| Date | Date. |
| Search Term | Search Term. |
| Campaign ID | Campaign ID from the source platform. |
| Campaign Name | Campaign Name. |
| Search Term Status | Search Term Status. |
| Impressions | Impressions. |
| Clicks | Clicks. |
| Cost | Cost in the row currency unless noted otherwise. |
| Conversions | Conversions. |
| Conversion Value | Conversion Value in the row currency unless noted otherwise. |
| CTR | CTR. |
| Average CPC | Average CPC. |
| Cost per Conversion | Cost per Conversion in the row currency unless noted otherwise. |
| All Conversions | All Conversions. |
| All Conversion Value | All Conversion Value in the row currency unless noted otherwise. |
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